Now in its 14th Year here is Mark Ritson’s run down of the biggest marketing moments…
Category:
brand management
- brand managementMarketing Strategy
This former ad agency CEO says the ad industry has 3 major delusions holding it back
Bob Hoffman is the former owner and CEO of ad firm Hoffman/Lewis. After 22 years of…
- brand managementMarketing Strategy
It’s Time for Marketers to Rethink Their Strategy?
by Derek LackeyBuilding a Brand for the Long Term In today’s fast-paced marketing environment, it seems there’s an…
Photo by KOBU Agency on Unsplash More than gaining more clients, the most successful brands nowadays…
- brand managementMarketing Strategy
Starbucks needs to cut the crap from its brand positioning
by Mark RitsonIn February 2007, Howard Schultz, then chairman of Starbucks, sat at his kitchen table drafting a…
Summer 2023 was strange. Especially in France. There was an unusual spell of humidity. Then the…
