Building a Brand for the Long Term In today’s fast-paced marketing environment, it seems there’s an…
Category:
brand management
Photo by KOBU Agency on Unsplash More than gaining more clients, the most successful brands nowadays…
- brand managementMarketing Strategy
Starbucks needs to cut the crap from its brand positioning
by Mark RitsonIn February 2007, Howard Schultz, then chairman of Starbucks, sat at his kitchen table drafting a…
Summer 2023 was strange. Especially in France. There was an unusual spell of humidity. Then the…
