As of April 2019, Facebook’s potential advertising reach globally is 1.887 billion people. That represents 32% of…
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Complying with the Canadian Anti-Spam Law (CASL) is a tricky business. On July 1, 2014, Canada…
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Last Updated: January 28, 2020 Whether it’s a brand promotion, video, news update or even a…
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“You don’t want a huge list. You want an engaged list. The gold isn’t in the…
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In this edition of the Deceptive Marketing Practices Digest, we look at three marketing issues that resonate…
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Just when you thought it was safe to go back in the [email] water… Phishing gets…
- ArticlesEmail Marketing
Is Gmail hiding Bernie’s emails to you? How inbox filtering may impact democracy
Pete Buttigieg is leading at 63%. Andrew Yang came in second at 46%. And Elizabeth Warren…
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Patrizia Savarese/Getty Images At best, mergers and acquisitions (M&A’s) have a 50/50 chance of reaching their intended results. Study…
- ArticlesSocial Media Marketing
13 Potentially Massive Social Media Trends (And How Marketers Can Use Them)
Social media trends change rapidly, and what’s hot today might be gone tomorrow. Keeping up with…
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Measuring Customer Experience is important, right? We need to know how customers feel about their interactions…
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Good customer service seems like common sense for businesses. But how valuable is it really? Until…
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Before the dawn of digital marketing, before buzzwords like “customer-centric” or “consumer behavior”, the relationship between…
