Many security-conscious people probably think they’d never fall for a phone-based phishing scam. But if your …
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GDPR Do-Over: Thousands of Breaches, Millions in Fines Point to More Work Ahead
by adminby admin 2 mins readCompanies have experienced a big wake up call due to new data privacy laws, and more …
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Leading accounting firm MNP hit with cyberattack
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Industry Associations Have Misled You on a 20-Year Wild Goose Chase
by adminby admin 2 mins readTL;DR — For years, I gave the industry associations – ANA and IAB – the benefit of …
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8 Facebook Targeting Tips for Cheaper Ads and More Conversions
by adminby admin 2 mins readEffective Facebook targeting increases ad conversions while lowering the cost per conversion—the ultimate measure of an ad’s value. …
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How to manage your email marketing operation in a time of crisis
by adminby admin 2 mins readYou’ve probably read a lot about marketing during this time of people working remotely and physical …
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Why coronavirus scammers can send fake emails from real domains
by adminby admin 2 mins readOn March 18, an email went out from the World Health Organization soliciting donations for its …
From a business perspective we operate in a highly competitive environment where we strategize, theorize and …
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4 Ways to Improve Your Social Media Strategy
by adminby admin 2 mins readEvery marketing professional knows that social media outreach has gotten significantly more complex and more difficult …
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16 of the Best Facebook Ad Examples to Inspire Your Next Campaign
by adminby admin 2 mins readAs of April 2019, Facebook’s potential advertising reach globally is 1.887 billion people. That represents 32% of …
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Tips on CASL compliance and how to avoid being fined
by adminby admin 2 mins readComplying with the Canadian Anti-Spam Law (CASL) is a tricky business. On July 1, 2014, Canada …
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Always Up-to-Date Guide to Social Media Image Sizes
by adminby admin 2 mins readLast Updated: January 28, 2020 Whether it’s a brand promotion, video, news update or even a …
