In a downturn, marketing budgets are often the first casualty when success is measured in sales.…
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Despite Mounting Pressure, Including From Employees, Facebook Won’t Act on Trump’s Posts
While one social network took a stand against potentially misleading information and statements glorifying violence posted by President Donald Trump, another…
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‘What is the difference between a strategy and tactics?’ is one of the most common questions…
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Promotional contests are a great way to attract consumers’ attention to your brand and your products.…
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Feel intimidated by the notion of creating an explainer video? There’s no need to be — they…
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ARE THE “FEEL GOOD” NARRATIVES THAT A LOT OF BRANDS ARE ADOPTING RIGHT NOW ACTUALLY EFFECTIVE?…
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The actions of brands during a crisis can make or break long-term relationships with consumers, according…
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Brands and customers, everyone is facing challenging times. As we found in our Marketer Email Tracker 2020 report,…
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J.C. Penney became the latest national retailer to seek Chapter 11 bankruptcy protection. The department store…
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Some straight talk about the CMO We’ve seen all the dire predictions. The role of chief…
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Enforcement Highlights CRTC issues $115,000 in penalties to stop the spread of malicious software Recently, CRTC…
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It is known that video is the best way to create connections between businesses and customers.…
