The Ponemon Institute just released its annual Cost of a Data Breach Report which it creates…
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Articles
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Despite data being one of marketing’s current obsessions, most brands aren’t extracting value from 11 of…
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The entire ethos of the Spanish hotel chain Ilunion is built on innovation, and its most…
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As the January 1, 2020, deadline to comply with the California Consumer Privacy Act (CCPA) looms,…
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Canada’s largest grocery and pharmacy chain saw sluggish same-store sales at Loblaw Cos. Ltd. food stores…
- ArticlesMarketing Strategy
By running unwitting PR for Jeffrey Epstein, Forbes shows the risks of a news outlet thinking like a tech platform
A technology company, anxious to grow its userbase and hungry for content, settles on a bargain:…
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The leaning of democrats to democratic socialism is in part due to the plight of Millennials…
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Chief marketing officers, who have among the shortest tenures in the C-suite, are used to pressure.…
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Artificial intelligence is a hot investment for venture capital firms. And as the use of the…
- ArticlesMarketing Strategy
Patagonia Takes A Stand Against Companies That Aren’t Working To Better The Environment
Patagonia, the company that urges people not to buy its jackets ― and instead just fix the ones…
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Yes, I am a data scientist and yes, you did read the title correctly, but someone had to say…
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PERHAPS BECAUSE IT lies at the perfect nexus of genuinely-very-complicated and impossibly-confounded-by-marketing-buzzword-speak, the term “AI” has become…
