I’ve been selling for over 30 years, and it’s been a blast. I’ve seen some incredible …
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As demonstrated by the €183 million fine facing British Airlines, data privacy issues and corresponding regulations are …
- ArticlesEmail Marketing
7 Ways to Instantly Improve Your Email Marketing
by adminby admin 2 mins readEmail marketing is a critical part of any content marketing plan. Social networks like Facebook and …
The Office of the Privacy Commissioner of Canada (OPC) has opened an investigation into a data …
One of the world’s best poker players doesn’t have a poker face. In fact, it doesn’t …
- ArticlesMarketing Strategy
The Future of Marketing and the Changing Role of the CMO
by adminby admin 2 mins readAccording to a recent report by Forrester, 88% of organizations agree that the role of the CMO …
- ArticlesMedia Buying
The Globe and Mail’s Phillip Crawley: Why Are We Asking People to Pay for Advertising Blindly?
by adminby admin 2 mins readI recently moderated a panel as part of DMAC’s Think & Disrupt Digital Marketing series where I joined …
Email marketing is a key component of any successful marketing strategy — in fact, email marketing …
- ArticlesPrivacy
“I have nothing to hide. Why should I care about my privacy?”
by adminby admin 2 mins readThere are two sets of reasons to care about your privacy even if you’ve got nothing …
The Ponemon Institute just released its annual Cost of a Data Breach Report which it creates …
- ArticlesData Marketing
MOST MARKETING IS BAD BECAUSE IT IGNORES THE MOST BASIC DATA
by adminby admin 2 mins readDespite data being one of marketing’s current obsessions, most brands aren’t extracting value from 11 of …
The entire ethos of the Spanish hotel chain Ilunion is built on innovation, and its most …
