Online sweepstakes have become a popular marketing tool for businesses looking to engage with audiences and…
Category:
AI
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- AISearch Marketing
How brands and retailers are preparing for GEO, ‘the future of SEO’
by Julia WaldowPhoto Credit: Ivy Liu – This story was first published by Digiday sibling ModernRetail After years…
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The modern CMO faces a stark reality: Despite commanding larger budgets and more sophisticated tools, most…
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As AI systems become increasingly capable and more deeply integrated into our lives, the risks and…
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Scams are not a new phenomenon. But generative AI is making scamming even easier, faster, and…
- AIbrand management
Mark Ritson: ChatGPT’s new ads show even AI can’t deny the brand-building power of TV
by Mark RitsonOpenAI has finally done something interesting. No, it hasn’t achieved the Singularity or ushered in nuclear…
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If you’ve spent any time in digital loyalty over the past few years, you’ve probably heard…
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As more consumers tap into artificial intelligence to enhance their online shopping experiences, new risks are…
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Overview “Democracy Rewired” examines how artificial intelligence is fundamentally challenging the foundations of democratic society. Published…
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As artificial intelligence becomes a routine part of work at advertising agencies, the industry appears to…
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With AI agents expected to account for 20% or more of e-commerce traffic in the next…
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The Foundations of Email Need a Redesign Email has evolved dramatically on the surface: new tools,…
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