Online sweepstakes have become a popular marketing tool for businesses looking to engage with audiences and…
Category:
AI
- AISearch Marketing
How brands and retailers are preparing for GEO, ‘the future of SEO’
by Julia WaldowPhoto Credit: Ivy Liu – This story was first published by Digiday sibling ModernRetail After years…
- AIMarketing Strategy
The Marketing execution gap: Why Marketing’s Big Ideas are falling flat
by adminThe modern CMO faces a stark reality: Despite commanding larger budgets and more sophisticated tools, most…
As AI systems become increasingly capable and more deeply integrated into our lives, the risks and…
Scams are not a new phenomenon. But generative AI is making scamming even easier, faster, and…
- AIbrand management
Mark Ritson: ChatGPT’s new ads show even AI can’t deny the brand-building power of TV
by Mark RitsonOpenAI has finally done something interesting. No, it hasn’t achieved the Singularity or ushered in nuclear…
If you’ve spent any time in digital loyalty over the past few years, you’ve probably heard…
As more consumers tap into artificial intelligence to enhance their online shopping experiences, new risks are…
Overview “Democracy Rewired” examines how artificial intelligence is fundamentally challenging the foundations of democratic society. Published…
As artificial intelligence becomes a routine part of work at advertising agencies, the industry appears to…
With AI agents expected to account for 20% or more of e-commerce traffic in the next…
The Foundations of Email Need a Redesign Email has evolved dramatically on the surface: new tools,…
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