The modern CMO faces a stark reality: Despite commanding larger budgets and more sophisticated tools, most marketing organizations are structurally incapable of delivering the results boards now demand. This isn’t just an operational challenge—it’s an existential threat.
Today’s marketing leaders confront a brutal paradox. The traditional playbook—more data, more campaigns, simply more of anything—has hit its ceiling. To truly win with AI and prevent marketing aspirations from outrunning execution capabilities, fundamental operational transformation is non-negotiable. It demands five key growth moves to close the dangerous disconnect between promise and delivery.
This isn’t a minor hiccup; it’s why CMOs are feeling the heat. In the C-suite’s revolving door, a critical question emerges: Is the marketing operating model built to deliver tomorrow’s big ideas, or is it merely perpetuating yesterday’s limitations?
