This proven methodology can unlock new partners & new funding for your business
As the velocity of vaccinations in many major markets gathers momentum, a fragile optimism is once more coming back into the global markets. Understandably, business leaders are looking for new and impactful methods to get back the momentum and velocity they lost in 2020.
Consumers are talking openly about visiting the mall again, booking international air travel and venturing outside to go to restaurants, buy groceries and, heaven forbid, perhaps slow down on the number of Amazon packages arriving at their houses daily.
We’re seeing similar optimism among the C-Suite Executives we meet.
However, for those in categories significantly impacted by soft consumer demand, and a roller-coaster of government shutdowns, that optimism is understandably cautious.
Cautious because, like many of us, they can’t anticipate if there will be further shutdowns and cautious because many have seen real impacts in their topline revenue since the Pandemic started. Those revenue impacts have manifest in reductions in marketing & loyalty investment and a heightened desire to understand which consumer segments they can protect and grow in these unpredictable times.
Collaborative Commerce provides a unique solution to these legitimate concerns.
Collaborative Commerce enables organizations to trade and exchange goods and services directly with peers in an open, safe and transparent environment. Working together, they’re able to build fresh, new value for their consumers that far exceeds their capability (and budget) to create on their own. And, because the Kognitiv model revolves around a combination of subscription and performance fees – versus taking a bite out of margin – we get paid when we deliver against the business results and consumer impact you seek.
As breakthrough as the Collaborative Commerce solution is, it is built on a solid foundation of consumer insight and business opportunity evaluation. In our experience, identifying and sizing those foundational components are more critically important than ever for CMO and Loyalty practitioners globally.
So where to start?…
