It doesn’t matter what industry your business operates in; your brand designs are a representation of your company’s values, messages, products and services, target audience, and people. In fact, 80% of people believe color is a major factor in brand recognition, and that’s just the tip of the design iceberg.
Design is a crucial component in running a business, especially when the majority of organizations today have an online presence. Your business needs to stand out amongst your competitors with original designs across all of your brand assets, but it can be challenging to understand how to get the best when you outsource the projects to a design firm.
Design is extremely complex, and there are many facets that go into choosing a design firm that’s right for your business.There is a science to designing, and a best-in-class design firm understands how to package your business into a design model that perfectly aligns company values, target audience, design objectives, and brand identity into a cohesive and thoughtful design.
But before a design firm can deliver, they must first understand your design project, expectations, and goals to get the best that aligns with your objectives.
Setting Expectations: What to Anticipate from a Design Firm
A great design firm is going to understand key elements in the design process to make your brand stand out, which encompasses everything from artistic schemes to popular marketing strategies.
A design firm should be expected to understand the following before delivering on designs:
- Brand Message: Your design needs to represent yourself to your customers and tell the story of your brand message. Your business is unique, and a great design firm knows how to make your brand message clearly stand out in the clear language of design.
- Industry Type: Are your business in B2B healthcare, and you need to sell medical supplies to hospitals and institutions? Are you an entrepreneur and speak frequently at public events in the financial sector? A design firm should understand the design themes and trends surrounding specific industries to better establish an effective, impactful design.
- Target Audience: Your customers are anticipating that your design concepts coalign with their expectations of your value proposition and your products and services. An effective design firm should understand that your brand designs can’t stray too far from what customers are accustomed to seeing in your competitor’s designs, but they also have to stand out enough to differentiate yourself as a unique entity.
