Whether you’re struggling with low conversion rates or want to reach new heights, this post will show you 13 ways to get more of your visitors to make purchases on your eCommerce website.
Having a website to sell your products is no longer sufficient to ensure site visitors will become more than just a potential lead you can get to convert to make a purchase. Businesses need to rely on more than just a flashy eCommerce website to drive their sales by understanding how to optimize their websites.
It is not uncommon for website visitors to browse your products and never make a purchase. Some visitors may add items to their shopping carts only to abandon them and not complete the sales transaction. You have attracted these people to your website and when they do not make a purchase because you are having problems closing the sale that is money left on the table. This is why marketing professionals list website and conversion rate optimization as their number one priority for the years ahead.
Before we cover optimization tips, let’s first do a quick drive of eCommerce conversion and acceptable conversion rates.
What is eCommerce conversion?
eCommerce conversion is the percentage rate of the number of people who visit your site compared to the number who actually make a sale. For instance, out of a hundred visitors, if only three make a purchase, your conversion rate is only 3%.
What percentage is considered a decent eCommerce rate?
Deciding what a decent eCommerce rate largely depends on the types of goods you sell. Low-cost products tend to have a higher conversion rate compared to high-ticket items. If you sell low-cost products, your ideal conversion rate should be fairly high. Conversely, if you sell high-cost items, your ideal conversion rate may only be between 2% and 4%.
If you want to improve your eCommerce conversion rates, you will want to use the following tips.
Tip #1: Add user-generated content (UGC) to your website.
User-generated content can help increase conversion rates. One effective use of UGC is enabling product reviews on your product pages. Potential customers can see what other customers thought about the product and could even encourage them to make a purchase.
Another effective use of UGC is enabling potential customers to filter the results, such as star rating, quality, color, size, etc. You should conduct some testing to determine what UGC works best for your products and your industry.
Tip #2: Ensure your website is easy to navigate.
If your potential leads cannot find the products they want to buy easily, they will go elsewhere. Site navigation needs to be designed so visitors can quickly find the products they want to learn more about and potentially purchase. Drop-down menus, search features, and product categories can all assist in making site navigation easier.
Tip #3: Verify your website design is responsive.
A responsive website design automatically adjusts the site content to fit with the type of device the person is using to browse your site. So, if a person visits your site on their smartphone, your website should be able to automatically detect this and route them to your mobile-friendly pages.
Tip #4: Keep page load times to 3 seconds or less.
People are in a hurry even when they are shopping online. If it takes more than 3 seconds for your web pages to load, there is a high probability they will leave and go elsewhere. While you cannot control the speed of the connection your visitors have, you can optimize your page load times using various techniques like compressing high-quality images.
Tip #5:…
