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Effective Facebook marketing takes time to master, but the proper foundation creates good results. Here we provide a beginner’s guide to Facebook Advertising.
What is Facebook Advertising?
Facebook advertising is a major player in today’s online marketing world. It can be incredibly profitable should an individual has the proper tools in their belt to create an effective marketing strategy. We provide an in-depth overview of how Facebook advertising works and how you can use it to improve your own business.
Paid vs. Organic
The very first thing that one must understand is the differences between paid and organic advertisements. Organic advertisements are, as the name suggests, any posts in which the advertiser made no monetary investment. To attract the right customers with organic posts, it’s important to post relevant, engaging content. Changes to Facebook’s algorithm in recent years have made it difficult for organic posts to receive exposure; however, if your posts are intentional and meaningful, a business can still attract customers.
Paid advertisements naturally require a small investment, but this is the only way to get Facebook to boost or distribute your posts. We recommend that any business looking to see results try out paid advertisements and see if it works for them. These will allow you to target a specific demographic, ensuring that the right people will see your posts. The best part of Facebook advertisements is that even a small investment can yield significant results.
Paid Social vs. Boosting Posts
Before investing, you’ll want to be aware of the different types of available advertisements. With Facebook, you can pay for actual ads, or simply boost a post. Whichever option you choose will depend on your intended result. Boosting your post essentially means you’re taking a pre-existing post and paying for more Facebook users to see it. Creating an ad goes a bit more in-depth. You’ll use Ads Manager to further customize your ad and tailor it to a more specific audience as opposed to a random generation.
How Does Facebook Advertising Work?
In this section, we provide a brief overview of the life cycle of a Facebook ad campaign. You can break these sections into the following:
Budgeting, targeting, and scheduling
Manual vs. automatic bidding
Ad placement
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