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Many of you log into your site every day, or, at the very least, once a week. But, if you’re managing a small business or team, you can’t always spend a lot of time on your SEO. You probably have tons of other things to do! Here, we discuss a few small yet impactful things you can work on on a daily to weekly basis to keep your SEO on track.
Long-term SEO Strategy
Before we dive into the daily and weekly SEO tasks you can work on, we should stress the importance of having a long-term SEO strategy. While it’s good to have a list of quick wins, make sure to keep an eye on the bigger picture. You should base your strategy on proper keyword research, look at search intent, set goals and take time to analyze how your site is doing. Holistic SEO is a lot of work, but it will pay off in the end!
On days you only have about an hour to spend on your site, consider tackling one of the following tasks.
- 1. Make sure your content stays fresh
- 2. Work on your internal linking structure
- 3. Keep your site maintenance on track
- 4. Work on your technical SEO
- 5. Keep track of your Analytics
- 6. Maintain your presence on social media
1. Make sure your content stays fresh
Content is important to rank. That’s why you should regularly add new content and keep existing content up to date. Writing and publishing new content or updating existing content is something that should be part of everyday website optimization. You don’t have to publish a new post every day. Just try to stick to a schedule of publishing that works for you. For example, when you publish a post every Wednesday, your audience will know to look forward to that!
Odds are, you also have lots of articles laying around that need a minor update before they can be published again. If you don’t have time to write a new article, it’s useful to have a list of posts like this and work on one of those as your daily SEO task.
A task that’s also related to keeping your content fresh and alive is responding to comments. If you get a lot of comments on your blog posts, try to regularly interact with commenters. If you don’t reply to their comments, your site visitors can feel ignored. Also, it doesn’t look good to have a lot of unanswered comments on your pages.
2. Work on your internal linking structure
Working on a good internal linking structure is like rolling out the red carpet for site visitors and Google. As your site keeps growing, you should also continue improving that internal linking structure.
Something to keep an eye out for every time you look at your post overview, is orphaned content. It’s such a waste having content that doesn’t get any links from your other pages. Those contextual links add a lot of value. Have a hard time finding orphaned content? The Yoast SEO Premium plugin is here to help! After installing it, there’s no need to open every post to see which internal links you’ve added already. Simply use the filter in the post overview to locate orphaned content and add relevant links.
Another thing to incorporate into your daily SEO efforts is linking to your cornerstone content. Ideally, you should add links to relevant cornerstone content when you’re updating or publishing articles. But, just to make sure you haven’t forgotten any cornerstones, check your most recent posts and make sure they include links to relevant cornerstones.
Haven’t thought about a cornerstone content strategy yet? Now is the time to start working on that! Yoast SEO can help you set up a kickass cornerstone strategy.
3. Keep your site maintenance on track
Most of you will agree that it’s better to…
