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Home » Cisco Study Finds 90% Of Professionals Consider Privacy A Business Imperative

Cisco Study Finds 90% Of Professionals Consider Privacy A Business Imperative

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Cisco Systems Inc (NASDAQ: CSCO) recently published its 2022 Data Privacy Benchmark Study. And it revealed some interesting metrics.

Cisco Systems Inc (NASDAQ: CSCO) recently published its 2022 Data Privacy Benchmark Study, which is an annual global review of privacy corporate practices, on the impact of privacy on organizations and their views towards data privacy. This year’s report found that privacy is mission-critical, as 90% consider privacy a business imperative. And the survey showed privacy investment continues to rise and organizations see a high return on investments from privacy spending.

Privacy has become a major business imperative and a critical component of customer trust for organizations around the world. And for the second year in a row, 90% of the respondents said they would not buy from an organization that does not properly protect its data, and 91% indicated that external privacy certifications are important in their buying process.  

The return on investment (ROI) on privacy remains high for the third straight year as there are increased benefits for small to medium size organizations. And over 60% of respondents felt they were getting significant business value from privacy, especially when it comes to reducing sales delays, mitigating losses from data breaches, enabling innovation, achieving efficiency, building trust with customers, and making their company more attractive.

The respondents estimated their ROI to be 1.8 times spending on average. Even though this continues to be very attractive, it is slightly less than last year (1.9 times spending). This could be due to the ongoing needs in responding to the pandemic, adapting to new legislation, uncertainty over international data transfers, and increasing requests for data localization. 

Privacy legislation has…

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