The metaverse has been on the minds of several practitioners, advisers, corporate strategists and central bankers. But, the Generation Z participants – or zoomers as they are affectionately known as – are not thinking it – they are well into being it, living it and expanding the ever evolving Metaverse. So, if you have not heard about the Metaverse, it’s time for you to elegantly crawl out of your intellectual rock and start to understand the nuances and idiosyncrasies around this metamorphosis surrounding the digital universe. All corporates and businesses need to start re-calibrating their business strategies to cater for the zoomers – who by the way form the largest consumer base presently. And the zoomers will continue to dictate their terms of engagement with all consumer ecosystems, including with the big techs. We are in the zoomer’s realm and the development of their Metaverse epoch is inevitable. In my mind, Ready Player One (and Two) in some form is already here.
Metamorphosis of Social Engagement
So what exactly is the Metaverse? Lets not over-complicate what it really is. But here is the thing – you have to view it in physiological terms. Your mind has to be freely accepting of the limitless possibilities of new forms of social engagement to actually then be able to enter the realm of the Metaverse. It is a dynamically evolving and an all-embracing, all-engulfing movement that converts anything in its digital path.
Raoul Pal, the legendary visionary macro-strategist of our times, has artfully described the Metaverse as our present existence with oscillating interactions with the digital world – it is the digital fluidity of our existence.
The Metaverse embraces the ultimate virtual 3D world, which spans across shared and private digital experiences. Just like how we travel from one place to another physically to do our activities, zoomers in particular now do the same within the digital realm as they navigate the Metaverse to interact, collaborate, and immerse themselves – almost in a world of their own. They do not care if you do not value a piece of art for $69 million because they will and they are happy to burn the physical art pieces to make their point. And that’s the point businesses need to get. Whilst the concept of a Metaverse is a buzzword, the Metaverse has always been existent in some form or degree. Such experiences may have even started with the television and radio where we consume content visually and audibly, through websites ranging from games to text to videos, video games for education and entertainment, and social media like video messaging to conferences to other media sharing applications.
Limitless Possibilities
The metaverse represents…
