Losing customers due to lack of relevance? A guide to personalization

In 2024, personalization will emerge as a pivotal Marketing industry differentiator. A staggering 83% of customers crave personalized offers and tailored experiences, from online interactions to in-store services. However, over one-third are left disappointed due to irrelevant offerings. Consumers are clamoring for relevance and personalization, yet marketers are falling short. It’s time to bridge this gap and meet consumer expectations head-on, enhancing customer experiences and building stronger relationships.

In this session, we will discuss:
• The definition of personalization
• The demand for relevance and personalization
• How the industry is failing to deliver on this demand
• The business case for personalization
• How to move from mass to segmented to personalized marketing

Lia Grimberg, Principle, Radicle Loyalty

Radicle Loyalty is a personalization and loyalty consulting firm.  Radicle Loyalty helps you find the root of the issue, the radicle. We analyze your data, gather insights, and use it to personalize your communications with your customers. Radicle Loyalty creates marketing strategies and designs loyalty programs to correct customer behaviour and drive emotional loyalty.

With 20+ years in loyalty both as a practitioner and a consultant, Lia honed her loyalty and marketing skills during her corporate career at companies such as The Bay, Loblaw, LoyaltyOne, The Home Depot, and American Express.

Lia holds an MBA from The Schulich School of Business at York University.

Lia’s LinkedIn Profile:

linkedin.com/in/liajasani