Consent – A Precious Corporate Asset

As there has been little reason for most organizations to track and record specific consents, few have automated those processes.

Quebec’s new Bill 64 will change that for organizations operating in Canada. Compliance requires every organization to prove consent when processing personal data. Join David McInerney from Syrenis and Derek Lackey, Chairman of the Response Marketing Association and Managing Director of Newport Thomson as they discuss the new privacy landscape and opportunities for organizations to rebuild trust in a digital world.

Who should attend? Senior leaders in Marketing, Operations, Risk Management.

What you will learn:

What the new rules for consent are

What exceptions are included

The operational benefits of automating consent

The date Bill 64 will come into force (you still have time but you must use it wisely)