Are You Marketing to Only Half the Market?
June 25 @ 11:00 am - 12:00 pm
If your campaigns are only resonating with the loudest voices in the room… you’re leaving serious money on the table.
Nearly 50% of the Canadian market identifies as introverted — yet most marketing strategies are built for extroverts. What if your best-performing campaign is the one you haven’t launched because you didn’t speak their language?
In this breakthrough session, Gabriela Casineanu — Founder of Introverts Academy — challenges marketers to rethink how they segment, communicate, and engage. You’ll discover how to tap into the complementary strengths of introverts and extroverts to design response-driven campaigns that resonate across the personality spectrum.
Expect practical insights, new lenses on customer psychology, and a powerful reminder: real results come from reaching the people no one else is talking to.
Why Attend:
- Reframe your messaging to increase emotional relevance across buyer types
- Build smarter audience segments based on behavioural, not just demographic, traits
- Learn the introvert–extrovert dynamics that influence response, loyalty, and conversion
- Get actionable strategies to boost campaign performance — ethically and effectively
About Gabriela Casineanu
Founder & CEO, Introverts Academy
Gabriela brings 30+ years of experience in technology, business, coaching, and consulting, fused with a systems-thinking approach to human behaviour. As an MBA holder and certified Organizational & Relationship Systems Coach (MBTI), she’s helped organizations rethink how they connect — internally and externally — for meaningful, measurable marketing results.
