LISTEN TO THE FULL SESSION
Email has been around for 30-+ years now. Unfortunately, it’s fraught with issues such as spam, phishing, and over communicating. Now there’s a new problem: We’re in the middle of a global pandemic that has changed the whole landscape of email.
We still rely on it, though. Email has the highest ROI of any communication channel out there.But no one wants to use a crisis as a promotional tool. So how can you communicate sensitively and powerfully during a pandemic?
In this episode of the Email Unplugged Podcast, Powered by Netcore, Dennis talks with Matthew Vernhout, the director of privacy and industry relations at Validity.
They discuss:
- How the herd mentality could be affecting your email communication strategy…and why it shouldn’t
- How to keep your email on message, your audiences informed, and your customers connected, all without panicking
- How to be sensitive to people during a crisis
PS Also know what Netcore is giving away to all email lovers through COVID-19 Relief Program!
