More than 270B emails are sent each day and are the center of many consumer and enterprise workflows. However, the content within these messages is still limited – messages are static, can become out of date, and are not actionable without opening a browser.
With this in mind, dynamic mail was created. Dynamic mail modernizes and enhances email by facilitating the creation of messages that deliver and update real-time information and allow consumers to take interactive actions directly within the email. This technology enables email senders to provide more engaging, interactive, and actionable user experiences while keeping users safe.
Join an expert from Gmail to learn how major brands have already seen a 100% increase in clicks using this technology and how you can engage your audiences in a new way.
Jon Harmer, Lead Product Manager, AMP Email, Google
Jon is a Product Manager at Google on the Gmail team. His team builds platform and extensibility features that enable rich integrations with GSuite, including AMP for Email. Prior to Google, Jon worked for 20+ years as an executive leading product management and marketing teams. He served as a mentor to startups at Atlanta Tech Village and Techstars and co-founded LaaSer Critical Communications. Jon resides outside of Toronto, Canada.
Moderated by Matthew Vernhout, VP Deliverability, Netcore @NetcoreSolution / @emailkarma
Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with two decades of experience in email marketing. Matthew is Netcore’s Vice President Deliverability North America, a digital marketing and privacy advocate, the chairperson of the Email Experience Council (eec), director at large with the Coalition Against Unsolicited Commercial Email (CAUCE), Marketing Chair with the AuthIndicators Working Group, founder of the Canadian Email Summit, and co-founder of Privacy Summit North. He is a trusted industry expert, recognized as the 2019 EEC thought-leader of the year, speaking frequently at email marketing and technology conferences around the globe, and maintaining his celebrated blog, EmailKarma.net.
