Certain laws require companies to make their email messages accessible to people with visual and other disabilities or else face significant legal fees and fines. However, rather than seeing this as purely a compliance issue, smart brands view it as an opportunity to expand the reach and impact of their email marketing programs.
In this 44-minute webinar, Jason Witt, Lauren Castady, and I talked about email accessibility, its benefits, and how to implement it correctly. The conversation covered:
What’s required by the Americans with Disabilities Act (ADA), The Convention of the Rights of Persons with Disabilities (CRPD), and other laws governing email accessibility
The penalties for violating these laws
Which brands have had suits brought against them for not adhering to the laws
How many people have impairments that allow them to benefit from email accessibility
How inclusive design is different from email accessibility
How marketers can adapt their email designs to be more inclusive and broaden the impact of their email programs
To learn about all of those issues, watch this free, on-demand webinar below:
We hope you enjoyed “Email Accessibility: Fulfill Your Legal Responsibilities and Expand Your Reach.” Our other on-demand webinars include:
