Since this world is evolving at a rapid pace; you, your brand or any business owner shouldn’t stay static because time has already come to show your presence everywhere. Yes, and it’s incalculably easy by leveraging hidden power of ‘Web.’ It doesn’t cost a fortune to build the strong presence, all you need is an internet connection, yourself or your brand, impeccable strategies.
Beware: If you’re not tech-and-web savvy, building an online presence could be tiring experience for you.
Well, if you’re smart at handling complexities, loves to deal with challenges, and can learn things easy or hard way, congratulations: victory is all yours.
So, to ease up this entire journey of getting a solid online presence, here I’m going to share 8 strategies that will help you and will make everything as easy as A-B-C. Let’s start immediately:
1- Determine your message
Before you look for strategies to get visible online presence, an important thing should be done first: Determine your message.
In order to determine a message of your brand’s or your presence, you need to do the following things:
a- Write down your plan.
b- Categorize your set goals, aims and objectives as per urgency.
c- Strategize on how fast you can achieve your goals.
Once, a message of your brand is clear to you, it’s a time for you to break into smaller bits. Because your goal should be to achieve online presence timely. Reasons? Because, they are not the only one in this race of quick visibility, you will see tens of thousands of people and brands working their tail off to become the next ‘Big Hit’ on landscapes of Internet.
Apply holistic approach to SMART (Specific, Measurable, Actionable, Realistic, Timely) goal, and break your One Big Goal into smaller sub-goals with actionable steps and add deadline to each sub-goal because you can’t improve your productivity and efficiency of your sub-goals without tracking time.
Determining your message is really helpful as it eases up your goal- to achieve online presence. Along the way, it boosts your confidence and keeps you motivated to stay persistent in the time of disappointment and temporary failures.
2- Provide Value
If you want to make your online presence visible; better provide value to people across the internet. Share knowledge, and help them make good decisions. Consequently, it will make you a valuable source of information online.
Always remember: Don’t preach unless you bleed. So, experience things first for yourself and then communicate your message. A value which you will provide through a content either it’s a video or podcast or a blog, it will bound to affect the lives of your followers living across the globe. And, they will realize quantifiable change in their daily doings because you’ve walked what you had talked.
You are guaranteed to become a voice of trust, empathy and authority because you share real, reliable and relevant experience to people.
So, if you’re strategizing for solid online presence; keep value-centered information in mind and you will find yourself in top-5 of your niche. Try it and you’ll enjoy it.
3 – Invest in your Growth
Expecting to build solid online presence without investing in your growth is merely fallacy and folly. Nothing worthy can be achieved without improving one’s self. On the other hand, investing in your growth doesn’t mean monetary investment. It can be anything that makes you useful, that makes you stand out in the herd. It can scope out flaws in your strategy, or finding mistakes which you’re committing when it comes to making your internet presence widely recognizable on internet.
A better understanding of this idea of ‘Invest in your growth’ is possible by analyzing competition. Measure deeply where your competitors are outdoing you in this race of rampant virality. Try to comprehend that why big chunk of internet traffic goes to your competitors when they’re stuck in a problem. Believe it or not; investing in your growth is handy strategy as it will take you to the right tools, will connect you to the right people and taking your internet presence to the next-level will be as easy as A-B-C.
