Your target audience uses social media on a daily basis. Everyone does. Sites like Facebook, Instagram, LinkedIn, and Pinterest provide aspiring…
Latest in Social Media Marketing
Are you social online? Do you run out of ideas for what to post? Whether you’re on…
In my first column, I raised the impact of social media on news and public discourse,…
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Big step towards coherent enforcement in the digital economy
by adminby admin 2 mins readThe Federal Competition Authority has issued its decision on the lawfulness of Facebook’s data processing. As…
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How experiential retail and live promotions can increase sales in-store
by adminby admin 2 mins readOnline shopping is quick and easy – but 80% of customers say that physical stores are…
Can you spot a fake review? Consumers provide online ratings and reviews to share their opinions and…
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Beware Big Tech’s Data Privacy Doublespeak
by adminby admin 2 mins readJust a couple months ago, IBM CEO Ginni Rometty inveighed against big tech companies abusing people’s data at a privacy…
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Data privacy abuses prompt calls for Federal Trade Commission to bare teeth
by adminby admin 2 mins readLast spring, soon after Facebook acknowledged that the data of tens of millions of its users…
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Predicting Some Bad News (and Good News) for Facebook in 2019
by adminby admin 2 mins readLooking ahead to key digital trends that will affect the industry in 2019, eMarketer’s team of…