Your target audience uses social media on a daily basis. Everyone does. Sites like Facebook, Instagram, LinkedIn, and Pinterest provide aspiring …
Latest in Social Media Marketing
Are you social online? Do you run out of ideas for what to post? Whether you’re on …
In my first column, I raised the impact of social media on news and public discourse, …
- ArticlesPrivacySocial Media Marketing
Big step towards coherent enforcement in the digital economy
by adminby admin 2 mins readThe Federal Competition Authority has issued its decision on the lawfulness of Facebook’s data processing. As …
- ArticlesDigital MarketingSocial Media Marketing
How experiential retail and live promotions can increase sales in-store
by adminby admin 2 mins readOnline shopping is quick and easy – but 80% of customers say that physical stores are …
Can you spot a fake review? Consumers provide online ratings and reviews to share their opinions and …
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Beware Big Tech’s Data Privacy Doublespeak
by adminby admin 2 mins readJust a couple months ago, IBM CEO Ginni Rometty inveighed against big tech companies abusing people’s data at a privacy …
- ArticlesPrivacySocial Media Marketing
Data privacy abuses prompt calls for Federal Trade Commission to bare teeth
by adminby admin 2 mins readLast spring, soon after Facebook acknowledged that the data of tens of millions of its users …
- ArticlesPrivacySocial Media Marketing
Predicting Some Bad News (and Good News) for Facebook in 2019
by adminby admin 2 mins readLooking ahead to key digital trends that will affect the industry in 2019, eMarketer’s team of …
