Social Media Marketing

What are social media metrics? And why are they important to track? As a social media …

Facebook might be the most popular social networking platform, which focused more on contacting people you …

There has never been such an agglomeration of humanity as Facebook. Some 2.3bn people, 30% of …

Change is the only constant when it comes to social media advertising. The strategies and tactics …

Peddling fake followers to vainglorious influencers who want to appear more popular than they actually are is unlawful, …

Everybody who’s anybody uses social media. Whether for purposes of keeping up with friends and family …

Photo credit: Getty Images Americans are pretty on board with breaking up Big Tech, especially if it …

We are living in the age of social media. Indeed, it could be argued that sites …

Twitter announced Wednesday that it would be banishing third-party data providers from the ad platform, pushing advertisers …

Engagement rates are the currency of the social media marketing industry in 2019. Sure, vanity metrics …

Using hashtags has always been key in expanding your Instagram following. (You know, after creating aesthetically …

Social media images are consistently changing as platforms like Facebook, Twitter and LinkedIn update their look …