Instagram darling Glossier is going rogue. After relying on Facebook and Instagram to facilitate the majority…
Social Media Marketing
Effective Facebook marketing takes time to master, but the proper foundation creates good results. Here we…
In 2020, social media usage in Canada reached new heights across all the platforms we track,…
Brands invested more than $89 billion in social media marketing in 2019 alone. And social media investments…
A common complaint levied against social media landscape is there are lots of “bad actors” spreading…
- PrivacySocial Media Marketing
Signal Vs Telegram—3 Things You Need To Know Before You Quit WhatsApp
by Zak DoffmanAs the self-inflicted WhatsApp backlash continues, millions have turned to Signal and Telegram instead. But how much do…
With more than half of the world’s population active on social media, social selling has become…
Social media marketing is now a must in the advertising strategies of almost every small, medium,…
- Social Media Marketing
LinkedIn Finds Measurement Errors That Inflated Video and Ad Metrics
by Sahil PatelThe errors affected more than 418,000 advertisers on the professional networking platform for over two years.…
In the age of Linked In, everyone claims to be an expert and the challenge for…