Mobile Marketing

Few industries have evolved quite as rapidly as mobile marketing. Consumer habits and mobile technologies change…

From a business perspective we operate in a highly competitive environment where we strategize, theorize and…

In 2019 Deloitte’s Global Mobile Consumer Survey polled more than 44,000 adults in 28 countries about…

Editor’s note: It seems the view that in the EU most direct marketing can be accomplished…

Geofencing is a buzzy mobile app capability that’s been around for at least a decade; however,…

Mobile apps make the world go round today. Given how often we make use of one…

Mobile advertisements begin triggering reactions in less than a second, new research suggests, leading some brands…

Because of in-app ad spend’s recent surge, getting accurate in-app viewability measurements is a big deal…

A massive mobile ad-fraud operation, involving hundreds of malware-laden Android apps, has been uncovered by Oracle.…

Sure, 5G has the potential launch technologies straight out of a science fiction novel. But with…