Today we are up to Article number Six in our series of Ten. We’ve covered a…
Category:
Media Buying
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When the curtain comes up on the summer of 2020, the stage is set in a…
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It’s not hard to sit through a Super Bowl’s worth of commercials and tease out some…
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This note examines the GDPR requirement that marketers conduct data protection impact assessments (DPIAs) when buying digital…
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Change is afoot at the U.K.’s data protection watchdog, responsible for enforcing the General Data Protection…
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Dr Johnny Ryan, privacy advocate, and Brave browser thought leader conducted a provocative Dmexcofringe presentation this week exploring what…
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Marketing experts say Metrolinx shouldn’t expect private companies to be banging down the agency’s door to buy naming…
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The Globe and Mail’s Phillip Crawley: Why Are We Asking People to Pay for Advertising Blindly?
I recently moderated a panel as part of DMAC’s Think & Disrupt Digital Marketing series where I joined…
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Simon McDougall, Executive Director for Technology Policy and Innovation’s speech at the Westminster Media Forum Keynote…
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Research firms and vendors have varying methodologies and definitions for ad fraud, which creates divergent forecasts.…
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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the…
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AM’s Periodical Analyzer provides a wealth of information sourced from magazines’ publisher’s statement data. There are…
