Change is afoot at the U.K.’s data protection watchdog, responsible for enforcing the General Data Protection …
Latest in Media Buying
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Brave’s Johnny Ryan and IAB Europe clash over GDPR real-time bidding legality
by adminby admin 2 mins readDr Johnny Ryan, privacy advocate, and Brave browser thought leader conducted a provocative Dmexcofringe presentation this week exploring what …
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Metrolinx plans to sell naming rights for GO stations. But will anyone want them?
by adminby admin 2 mins readMarketing experts say Metrolinx shouldn’t expect private companies to be banging down the agency’s door to buy naming …
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The Globe and Mail’s Phillip Crawley: Why Are We Asking People to Pay for Advertising Blindly?
by adminby admin 2 mins readI recently moderated a panel as part of DMAC’s Think & Disrupt Digital Marketing series where I joined …
Simon McDougall, Executive Director for Technology Policy and Innovation’s speech at the Westminster Media Forum Keynote …
Research firms and vendors have varying methodologies and definitions for ad fraud, which creates divergent forecasts. …
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the …
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Which Report in the Periodical Analyzer Should I Use?
by adminby admin 2 mins readAM’s Periodical Analyzer provides a wealth of information sourced from magazines’ publisher’s statement data. There are …
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TV underrepresented in media budgets: Accenture study
by adminby admin 2 mins readCanadian advertisers are over-investing in flashy “long ball hitters” like search and social at the expense of …
- ArticlesMedia Buying
Top Ten Mistakes In Advertising & How To Avoid Them – #5 You Gotta Dance With Who You Brung
by adminby admin 2 mins readWe’ve made it to Article #5 and today what I want to share with you is …
AAM Brand View helps publishers share their unique brand messaging alongside AAM-verified data with media planners …
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Media agencies are under massive pressure to reinvent themselves.
by adminby admin 2 mins readFacing tremendous pressure on numerous fronts, media agencies are reinventing themselves, according to a new report …
