Media Buying

When the curtain comes up on the summer of 2020, the stage is set in a…

It’s not hard to sit through a Super Bowl’s worth of commercials and tease out some…

This note examines the GDPR requirement that marketers conduct data protection impact assessments (DPIAs) when buying digital…

Change is afoot at the U.K.’s data protection watchdog, responsible for enforcing the General Data Protection…

Dr Johnny Ryan, privacy advocate, and Brave browser thought leader conducted a provocative Dmexcofringe presentation this week exploring what…

Marketing experts say Metrolinx shouldn’t expect private companies to be banging down the agency’s door to buy naming…

I recently moderated a panel as part of DMAC’s Think & Disrupt Digital Marketing series where I joined…

Simon McDougall, Executive Director for Technology Policy and Innovation’s speech at the Westminster Media Forum Keynote…

Research firms and vendors have varying methodologies and definitions for ad fraud, which creates divergent forecasts.…

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the…

AM’s Periodical Analyzer provides a wealth of information sourced from magazines’ publisher’s statement data. There are…

Canadian advertisers are over-investing in flashy “long ball hitters” like search and social at the expense of…