Quick. Test your knowledge: who sent the first email marketing mass mailing in history? If you…
Category:
Email Marketing
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Thursday November 28, 2019 | 1:00PM EST / 10:00AM PST The Candian Anti Spam Legislation (CASL)…
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I HATE TO BREAK IT TO YOU, but email marketing is a crowded space. By 2021,…
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Email marketing is a critical part of any content marketing plan. Social networks like Facebook and…
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Email marketing is a key component of any successful marketing strategy — in fact, email marketing…
- ArticlesEmail Marketing
Protect Your Email Program (And Your Customers) With Data Anonymization And Minimization
It’s in the news seemingly every other day: A business suffers a significant data breach and ends up…
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Be it an established business or a startup, everyone has joined the bandwagon of building a…
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As a marketing and customer communications specialist, you know that assessing performance and benchmarking measurable results…
- ArticlesEmail Marketing
The Next Evolution in Email Click Bots: Exploitive Bots Pretending to Be Engaged Subscribers
Bots are having a profound effect on how the internet functions and may even outnumber people…
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Rather than seeing them as opposing digital disciplines or channels, digital marketers are combining email and…
- ArticlesEmail Marketing
WHOOP, there it is! Matthew Vernhout named eec’s Email Marketer Thought Leader of the Year!
We’ve been eagerly awaiting the opportunity to write this post for a long time now, but…
- ArticlesEmail Marketing
Enforcement Advisory – Notice for businesses and individuals on how to keep records of consent
Media Advisory Commission staff has published this advisory, directed to businesses and individuals in Canada sending…
