Brands and customers, everyone is facing challenging times. As we found in our Marketer Email Tracker 2020 report, …
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EP #1: Sending Valuable Messages By Email During a Pandemic
by adminby admin 2 mins readLISTEN TO THE FULL SESSION Email has been around for 30-+ years now. Unfortunately, it’s fraught …
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Enforcing Canada’s Anti-Spam Legislation (CASL)
by adminby admin 2 mins readEnforcement Highlights CRTC issues $115,000 in penalties to stop the spread of malicious software Recently, CRTC …
Spam traps and how you might email them can be a long conversation. The simplest way …
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How to manage your email marketing operation in a time of crisis
by adminby admin 2 mins readYou’ve probably read a lot about marketing during this time of people working remotely and physical …
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Why coronavirus scammers can send fake emails from real domains
by adminby admin 2 mins readOn March 18, an email went out from the World Health Organization soliciting donations for its …
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Tips on CASL compliance and how to avoid being fined
by adminby admin 2 mins readComplying with the Canadian Anti-Spam Law (CASL) is a tricky business. On July 1, 2014, Canada …
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Email Engagement: Why Is It Paramount For Email Deliverability?
by adminby admin 2 mins read“You don’t want a huge list. You want an engaged list. The gold isn’t in the …
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Updated: The Art of the Steal: Business Email Compromise
by adminby admin 2 mins readJust when you thought it was safe to go back in the [email] water… Phishing gets …
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Is Gmail hiding Bernie’s emails to you? How inbox filtering may impact democracy
by adminby admin 2 mins readPete Buttigieg is leading at 63%. Andrew Yang came in second at 46%. And Elizabeth Warren …
Connect with many of the brightest minds in Canada regarding email marketing for a series of …
Feb 13, 2020 – 2:00PM EST Derek Lackey, CIPM and author of CASL Compliance: A Marketer’s …