Email open rate is a potential precursor for the amazing results you expect from your campaigns.…
Email Marketing
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A peek behind the curtain of how everyone in marketing—from developers and designers to executives—create and analyze email…
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These steps are taken from the OPC website What are some practical steps to take? Ask…
- Email Marketing
Five email marketing predictions: Continuing trends and new opportunities
by Guy HansonEmail marketing 2021 and how 2020 impacted the Industry’s most valuable channels. Validity’s VP of Customer…
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Gmail forms a large part of a typical B2C email list and can be a challenging…
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The INDU Committee conducted a CASL Review between July 1, 2017 and Dec. 2017 as required…
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More than 270B emails are sent each day and are the center of many consumer and…
- Email Marketing
Email Accessibility: Fulfill Your Legal Responsibilities and Expand Your Reach
by Chad WhiteCertain laws require companies to make their email messages accessible to people with visual and other disabilities…
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Today we’re interviewing Chad S. White, the author of the book Email Marketing Rules, and more…
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The decades-old technology had stagnated for many years—until the coronavirus pandemic pushed startups to try new…
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Bots are a well-known scourge on Twitter and Facebook, but they’re also a problem on email lists. Even bots…
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WEBINAR – Thursday October 22nd at 12PM EST Investigating potential network threats is complex. Research must…


