Yesterday, I reported that One of Uber’s Lawsuits Against Ad Fraud Has Come Full Circle – They …
Latest in Digital Marketing
- Digital Marketing
How scammers made ad fraud a billion-dollar criminal industry
by Jeff Stoneby Jeff Stone 2 mins readWhoever came up with “thieves rob banks because that’s where all the money is” needs to …
The recent alarming revelations of Russian hacking of 250 US Government agencies, which went undetected by …
- Digital Marketing
When Big Brands Stopped Spending On Digital Ads, Nothing Happened. Why?
by Dr. Augustine Fou 2 mins readWhen P&G turned off $200 million of their digital ad spending, they saw NO CHANGE in …
- Digital Marketing
The EU’s Digital Services Act: Now that it is here, what are its implications?
by Merel van Aar 2 mins readOn the 15 December 2020, the European Commission published its long-awaited proposal for a Digital Services …
- Digital Marketing
Digital – Money Laundering, Tax Evading, Terrorist Funding – Advertising
by Dr. Augustine Fou 2 mins readI’ve written before about The Laundromat Called Digital Advertising, observing that “digital advertising is the most scalable, …
- Digital Marketing
Top Digital Marketing Strategies for 2021
by Matt Janawayby Matt Janaway 2 mins readMarketing is an ever-evolving industry with new trends and innovations emerging as customer needs, behaviour and …
In recent months, many companies have rushed to build digital businesses to overcome pandemic-induced disruptions and address …
- Digital Marketing
A Roadmap for B2B SMBs to Achieve Digital Transformation
by Michael Brenner 2 mins readIs digital transformation just a buzzword? Does it seem unattainable for your small business? SMB business …
As if the global disruption of 2020 wasn’t enough, it seems that this year has also …
- Digital Marketing
About That Leaked Employee Email Saying That Facebook Targeting Was Crappy
by Dr. Augustine Fou 2 mins readIt seems there is a flurry of discussion around a supposed “leaked” internal email from a …
- Digital Marketing
If You Buy Media In Programmatic Channels, Read This Before 2021
by Dr. Augustine Fou 2 mins readI’ve been doing digital marketing for over 25 years and publishing data on ad fraud for …
