Over the years many have wondered “who makes the bots?” and “how do they make money?”…
Category:
Digital Marketing
- Digital Marketing
THE BRAVE NEW WORLD OF DIGITAL MARKETING: IN PARTNERSHIP WITH DEREK LACKEY
by Tim BishopPHOTO CREDIT: www.comparefibre.co.uk Making a new or stronger connection with customers is what business is all…
I have been studying the problem of ad fraud for the last 8 years. Of course…
I know you violently disagree with me already, having just read the title. But stick with…
In the physical world, when you buy a yuzu from the farmers’ market, you can hold…
Programmatic marketing might be viewed as a spray-and-pray exercise, but advertising has such a pervasive wastage…
Yesterday, I reported that One of Uber’s Lawsuits Against Ad Fraud Has Come Full Circle – They…
Whoever came up with “thieves rob banks because that’s where all the money is” needs to…
The recent alarming revelations of Russian hacking of 250 US Government agencies, which went undetected by…
When P&G turned off $200 million of their digital ad spending, they saw NO CHANGE in…
On the 15 December 2020, the European Commission published its long-awaited proposal for a Digital Services…
I’ve written before about The Laundromat Called Digital Advertising, observing that “digital advertising is the most scalable,…
