Over the years many have wondered “who makes the bots?” and “how do they make money?”…
Category:
Digital Marketing
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- Digital Marketing
THE BRAVE NEW WORLD OF DIGITAL MARKETING: IN PARTNERSHIP WITH DEREK LACKEY
by Tim BishopPHOTO CREDIT: www.comparefibre.co.uk Making a new or stronger connection with customers is what business is all…
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I have been studying the problem of ad fraud for the last 8 years. Of course…
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I know you violently disagree with me already, having just read the title. But stick with…
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In the physical world, when you buy a yuzu from the farmers’ market, you can hold…
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Programmatic marketing might be viewed as a spray-and-pray exercise, but advertising has such a pervasive wastage…
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Yesterday, I reported that One of Uber’s Lawsuits Against Ad Fraud Has Come Full Circle – They…
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Whoever came up with “thieves rob banks because that’s where all the money is” needs to…
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The recent alarming revelations of Russian hacking of 250 US Government agencies, which went undetected by…
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When P&G turned off $200 million of their digital ad spending, they saw NO CHANGE in…
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On the 15 December 2020, the European Commission published its long-awaited proposal for a Digital Services…
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I’ve written before about The Laundromat Called Digital Advertising, observing that “digital advertising is the most scalable,…
