Cookies have long enabled companies to track their customers’ web activity, and then use that data…
Category:
Digital Marketing
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Advertising has played a major role in making the internet open and accessible to all. But…
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Options for targeting digital advertising in a way that doesn’t rely on cookies are increasing, thanks…
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Since the late 1990s, marketers have used the cookie to track website visitors, improve user experience…
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1. “I know about ad fraud. But the ANA tells me that their initiatives have it…
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The Alliance for Audited Media (AAM) introduced a third-party audit program for digital publishers. According to the AAM,…
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Some more internal emails Facebook really doesn’t want you to see: Turns out in 2017 COO Sheryl…
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Recently, I read an article written by the anti-fraud consultant, Dr. Augustine Fou that brought into focus a…
- Digital Marketing
Mass extinction is coming to Digital Marketing, together with a beautiful new world
There seems to be a common understanding amongst digital marketers and AdTech executives that the answer…
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Who doesn’t like watching thrilling football games on Sundays (U.S.) or soccer, cricket, rugby, or pretty…
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Marketers, ponder this for a second. You just got an ad verification report that you paid…
- Digital Marketing
Google and Facebook take 80% of all digital ad spend in Canada: CMCRP
by David BrownJust before the holidays, the Canadian Media Concentration Research Project released its two annual reports diving deep into…
