Cookies have long enabled companies to track their customers’ web activity, and then use that data…
Category:
Digital Marketing
Advertising has played a major role in making the internet open and accessible to all. But…
Options for targeting digital advertising in a way that doesn’t rely on cookies are increasing, thanks…
Since the late 1990s, marketers have used the cookie to track website visitors, improve user experience…
1. “I know about ad fraud. But the ANA tells me that their initiatives have it…
The Alliance for Audited Media (AAM) introduced a third-party audit program for digital publishers. According to the AAM,…
Some more internal emails Facebook really doesn’t want you to see: Turns out in 2017 COO Sheryl…
Recently, I read an article written by the anti-fraud consultant, Dr. Augustine Fou that brought into focus a…
- Digital Marketing
Mass extinction is coming to Digital Marketing, together with a beautiful new world
There seems to be a common understanding amongst digital marketers and AdTech executives that the answer…
Who doesn’t like watching thrilling football games on Sundays (U.S.) or soccer, cricket, rugby, or pretty…
Marketers, ponder this for a second. You just got an ad verification report that you paid…
- Digital Marketing
Google and Facebook take 80% of all digital ad spend in Canada: CMCRP
by David BrownJust before the holidays, the Canadian Media Concentration Research Project released its two annual reports diving deep into…
