Digital Marketing

Some more internal emails Facebook really doesn’t want you to see: Turns out in 2017 COO Sheryl …

Recently, I read an article written by the anti-fraud consultant, Dr. Augustine Fou that brought into focus a …

There seems to be a common understanding amongst digital marketers and AdTech executives that the answer …

Who doesn’t like watching thrilling football games on Sundays (U.S.) or soccer, cricket, rugby, or pretty …

Marketers, ponder this for a second. You just got an ad verification report that you paid …

Just before the holidays, the Canadian Media Concentration Research Project released its two annual reports diving deep into …

Over the years many have wondered “who makes the bots?” and “how do they make money?” …

PHOTO CREDIT: www.comparefibre.co.uk Making a new or stronger connection with customers is what business is all …

I have been studying the problem of ad fraud for the last 8 years. Of course …

I know you violently disagree with me already, having just read the title. But stick with …

In the physical world, when you buy a yuzu from the farmers’ market, you can hold …

Programmatic marketing might be viewed as a spray-and-pray exercise, but advertising has such a pervasive wastage …