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Latest in Digital Marketing
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What advertisers really want from digital publishers
by adminby admin 2 mins readLosses due to digital ad fraud made headlines in 2019. Such staggering reports have led some marketers to …
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The (non)sense of online advertising: when the numbers don’t add up
by adminby admin 2 mins readOn 29 January 2017, the American online advertising world congregated at the upmarket Diplomat Beach Resort …
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Two Decades of Digital Marketing Transformation Through the Eyes of Kristin Gallucci
by adminby admin 2 mins readBranex is back with yet another special guest. The guest, we’re delighted to have today, has …
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Amazon ad revenue tops $3.5 billion in third quarter, expecting strong holiday season
by adminby admin 2 mins readAmazon advertising revenues hit a new high in the third quarter, reaching $3.6 billion. Overall, the …
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The new dot com bubble is here: it’s called online advertising
by adminby admin 2 mins readIllustrations: Jenna Arts for The Correspondent Sometime in June 2003, Mel Karmazin, the president of Viacom, one …
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More Than Half of Logins on Social Media Platforms Are Fraud, as Arkose Labs Report Exposes Targeted Industries and Unique Attack Patterns
by adminby admin 2 mins readSAN FRANCISCO–(BUSINESS WIRE)–Social media sites have become lucrative targets for criminals looking for quick monetization. More …
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Are You Asking For Location Permissions? Your Users Expect Something In Return
by adminby admin 2 mins readIn today’s profoundly connected world, mobile app users have become increasingly sophisticated. Digital integration has resulted …
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Mr Armageddon: carnage, fines will hit marketers, agencies over adtech, data from GDPR, ACCC
by adminby admin 2 mins readIf you think GDPR has proven a soggy biscuit, influential privacy activist Dr Johnny Ryan might make you think …
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Digital Marketing for Dummies: Everything You Need to Know to Get Started
by Devin Schumacher 2 mins readWhat is Digital Marketing? You’ve probably heard of digital/online/internet marketing before. But since you’re reading this, …
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Why Education Is the Next Frontier for Brand Marketers
by adminby admin 2 mins readHave you heard of microlearning? There’s a movement afoot in all areas of education towards instruction …
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Is TikTok the New Launching Pad for Video Creators?
by adminby admin 2 mins readThe short-form video app TikTok has become immensely popularamong a new generation of video creators and their …
