Digital Marketing

The death of the cookie – the revolution we face in the digital ad industry is…

By now, you can reasonably expect that marketers have heard about ad fraud and may even…

Landing page optimization company Unbounce is announcing that it has raised $52 million Canadian (approximately $38.4 million in…

Since this world is evolving at a rapid pace; you, your brand or any business owner…

For the last 20 years, marketers have been pouring more and more money into digital advertising.…

When the curtain comes up on the summer of 2020, the stage is set in a…

At last it’s arrived and what a time to appear. The new ISBA/PwC report on programmatic supply-chain…

The sheer scale of lost adspend, disorganisation and murkiness in the £2bn programmatic advertising supply chain…

Technology that connects us while we’re apart helps keep us safe and productive. Over the past…

TL;DR — For years, I gave the industry associations – ANA and IAB – the benefit of…

I have said many times over the years that I will not give an industry-wide dollar…

Influencer fraud continues to be a problem for marketers, particularly on Instagram, per a new report.…