The death of the cookie – the revolution we face in the digital ad industry is…
Category:
Digital Marketing
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By now, you can reasonably expect that marketers have heard about ad fraud and may even…
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Landing page optimization company Unbounce is announcing that it has raised $52 million Canadian (approximately $38.4 million in…
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For the last 20 years, marketers have been pouring more and more money into digital advertising.…
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When the curtain comes up on the summer of 2020, the stage is set in a…
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At last it’s arrived and what a time to appear. The new ISBA/PwC report on programmatic supply-chain…
- ArticlesDigital Marketing
Programmatic market a ‘mess’ with half of money still not reaching publishers
The sheer scale of lost adspend, disorganisation and murkiness in the £2bn programmatic advertising supply chain…
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Technology that connects us while we’re apart helps keep us safe and productive. Over the past…
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TL;DR — For years, I gave the industry associations – ANA and IAB – the benefit of…
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I have said many times over the years that I will not give an industry-wide dollar…
- ArticlesDigital Marketing
‘Definitely a concern’: Influencer fraud is on the rise again on Instagram
Influencer fraud continues to be a problem for marketers, particularly on Instagram, per a new report.…
