We’ve got a quick mobile app safety tip or two for you: if the app you’ve…
Category:
Digital Marketing
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- Digital Marketing
To build customer loyalty during COVID-19, maximize interactions between transactions
by Marti BellerThe pandemic and its accompanying recession has customers’ emotions running high. Brands should take a step…
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You’ve just finished wrapping an online advertising campaign with the goals of creating awareness amongst your…
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Credit: Illustration by Chris King When it comes to how much marketers lose to ad fraud,…
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I’ve been asked continuously over the last twenty years “what’s a good click through rate, bounce…
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“Digital advertising has never been more efficient and cost effective.” Many big brand advertisers that spend…
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It’s 2020. Why the heck am I doing a digital ad fraud explainer? Well, in years…
- Digital Marketing
Apple strikes massive fear into the heart of the online ad industry with warnings to users about tracking
Apple has struck fear into the heart of the online ad industry after introducing new warnings…
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It is becoming increasingly difficult for marketers to find trusted, brand-safe and human marketplaces online. It…
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Most marketers are still doing knee-jerk digital marketing. They are reacting to situations without forethought, planning,…
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Select Committee on Democracy and Digital Technologies House of Lords London SW1A 0PW 6 January 2020…
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More CFOs are looking into how digital advertising dollars are being spent, and whether those budgets…
