Data Marketing

If given extra budget, 32% of marketers would spend more on data and analytics. That’s more than those who said …

Anyone can visit the Demandbase website, but not everyone who does sees what Nate Skinner sees. Most …

It’s a win-win situation. Predictive analytics is revolutionizing the customer-marketer relationship, boosting sales while simultaneously increasing shopper satisfaction. …

Marketing and analytics consultancy Environics Analytics (EA) has partnered with advertising technology firm Connected Interactive (CI). Environics Analytics …

Canadian Business ranks Environics Analytics No. 290 in its annual report on Canada’s Fastest-Growing Companies TORONTO, …

Although a revolution in and of itself, the internet has also birthed a large number of …

Despite data being one of marketing’s current obsessions, most brands aren’t extracting value from 11 of …

Yes, I am a data scientist and yes, you did read the title correctly, but someone had to say …

“You wouldn’t know a diamond if you held it in your hand… The things you think …

Initially, electricity was shrouded in fear. It was a mysterious force, whose fast commercialisation (due to …

Canada’s biggest grocer is testing a new plan to profit off the consumer data it collects …

There’s a new compiler at the helm of our monthly list of data breaches, following the …