Data Marketing

What do you think of when you think of “big data”? For many, it’s a nebulous…

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the…

Data breaches at the world’s largest corporations are becoming a commonplace affair, but are investors on…

If given extra budget, 32% of marketers would spend more on data and analytics. That’s more than those who said…

Anyone can visit the Demandbase website, but not everyone who does sees what Nate Skinner sees. Most…

It’s a win-win situation. Predictive analytics is revolutionizing the customer-marketer relationship, boosting sales while simultaneously increasing shopper satisfaction.…

Marketing and analytics consultancy Environics Analytics (EA) has partnered with advertising technology firm Connected Interactive (CI). Environics Analytics…

Canadian Business ranks Environics Analytics No. 290 in its annual report on Canada’s Fastest-Growing Companies TORONTO,…

Although a revolution in and of itself, the internet has also birthed a large number of…

Despite data being one of marketing’s current obsessions, most brands aren’t extracting value from 11 of…

Yes, I am a data scientist and yes, you did read the title correctly, but someone had to say…

“You wouldn’t know a diamond if you held it in your hand… The things you think…