What do you think of when you think of “big data”? For many, it’s a nebulous…
Category:
Data Marketing
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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the…
- Data Marketing
Companies That Experience a Data Breach Will Underperform the Stock Market Over the Long Run
Data breaches at the world’s largest corporations are becoming a commonplace affair, but are investors on…
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If given extra budget, 32% of marketers would spend more on data and analytics. That’s more than those who said…
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Anyone can visit the Demandbase website, but not everyone who does sees what Nate Skinner sees. Most…
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It’s a win-win situation. Predictive analytics is revolutionizing the customer-marketer relationship, boosting sales while simultaneously increasing shopper satisfaction.…
- ArticlesData Marketing
Environics Analytics partners with Connected Interactive on digital targeting
Marketing and analytics consultancy Environics Analytics (EA) has partnered with advertising technology firm Connected Interactive (CI). Environics Analytics…
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Canadian Business ranks Environics Analytics No. 290 in its annual report on Canada’s Fastest-Growing Companies TORONTO,…
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Although a revolution in and of itself, the internet has also birthed a large number of…
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Despite data being one of marketing’s current obsessions, most brands aren’t extracting value from 11 of…
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Yes, I am a data scientist and yes, you did read the title correctly, but someone had to say…
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“You wouldn’t know a diamond if you held it in your hand… The things you think…
