The acronyms for the latest data privacy regulations have become part of the marketer’s lexicon. “How…
Category:
Data Marketing
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- Data Marketing
Automation and its impact on Predictive Analytics – Creating the Analytical File (Part 2)
In my last article, I discussed the increasing impact of automation on business and the displacement…
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Artificial intelligence seems to be the latest term which is capturing the not only the predictive…
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Data privacy law fails to stop companies from engaging in self-serving, opportunistic behavior at the expense…
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With subpar data costing U.S. companies 12 percent of annual revenues, hygiene has become critical to…
- Data Marketing
Data Management May Sound Boring But It’s Crucial for Marketing Success
by Jon MillerIn the martech world, we’re faced with evolving technologies and strategies every single day. Each “next”…
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Like many of you, my focus during this crisis has been less on analytics and more…
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In these most difficult times, the use of analytics is certainly not top of mind for…
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Collecting and selling data about people is estimated to be a $200 billion business, and all…
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Are you frustrated that you can’t activate personalized customer experiences because your customer data is fragmented…
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Analytics is probably the most important tool a company has today to gain customer insights. This is why…
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Contact Centers have always had an abundance of data about customers and performance. Unfortunately, that data is not…
