Data privacy law fails to stop companies from engaging in self-serving, opportunistic behavior at the expense …
Latest in Data Marketing
With subpar data costing U.S. companies 12 percent of annual revenues, hygiene has become critical to …
- Data Marketing
Data Management May Sound Boring But It’s Crucial for Marketing Success
by Jon Millerby Jon Miller 2 mins readIn the martech world, we’re faced with evolving technologies and strategies every single day. Each “next” …
Like many of you, my focus during this crisis has been less on analytics and more …
- Data Marketing
Some Thoughts on Analytics in a Post COVID-19 environment
by Richard Boire 2 mins readIn these most difficult times, the use of analytics is certainly not top of mind for …
Collecting and selling data about people is estimated to be a $200 billion business, and all …
- Data Marketing
With Customer Data Platforms, One-to-One Personalization Is Within Reach
by adminby admin 2 mins readAre you frustrated that you can’t activate personalized customer experiences because your customer data is fragmented …
- Data Marketing
Why The Future Of Data Analytics Is Prescriptive Analytics
by adminby admin 2 mins readAnalytics is probably the most important tool a company has today to gain customer insights. This is why …
Contact Centers have always had an abundance of data about customers and performance. Unfortunately, that data is not …
What do you think of when you think of “big data”? For many, it’s a nebulous …
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the …
- Data Marketing
Companies That Experience a Data Breach Will Underperform the Stock Market Over the Long Run
by adminby admin 2 mins readData breaches at the world’s largest corporations are becoming a commonplace affair, but are investors on …
