The acronyms for the latest data privacy regulations have become part of the marketer’s lexicon. “How…
Category:
Data Marketing
- Data Marketing
Automation and its impact on Predictive Analytics – Creating the Analytical File (Part 2)
by adminIn my last article, I discussed the increasing impact of automation on business and the displacement…
Artificial intelligence seems to be the latest term which is capturing the not only the predictive…
Data privacy law fails to stop companies from engaging in self-serving, opportunistic behavior at the expense…
With subpar data costing U.S. companies 12 percent of annual revenues, hygiene has become critical to…
In the martech world, we’re faced with evolving technologies and strategies every single day. Each “next”…
Like many of you, my focus during this crisis has been less on analytics and more…
In these most difficult times, the use of analytics is certainly not top of mind for…
Are you frustrated that you can’t activate personalized customer experiences because your customer data is fragmented…
