The data economy depends on violating our right to privacy on a massive scale, collecting as …
Latest in Data Marketing
- Data MarketingPrivacy
Too slow! Booking.com fined for not reporting data breach fast enough
by Paul Ducklinby Paul Ducklin 2 mins readThe Dutch Data Protection Authority (DPA) – the country’s data protection regulator – has fined online …
A new study by IAB suggests leaders’ optimism may be shortsighted and that much more investment …
- Data Marketing
Leveraging Customer Data to Create More Targeted Marketing Campaigns
by Mo Chaarby Mo Chaar 2 mins readEven prior to the COVID-19 pandemic, data-driven marketing was an essential revenue-generating tool for convenience store …
- Data Marketing
DATA-DRIVEN MARKETING SECRETS: IN PARTNERSHIP WITH REAGAN ZUZARTE
by Tim Bishopby Tim Bishop 2 mins readMarketing may just be the most complex profession in the world right now. There’s new tech, …
- Data Marketing
Epsilon Agrees to Pay $150 Million for Selling Info Facilitating Elder Fraud
by ERIK OSTERby ERIK OSTER 2 mins readThe now Publicis-owned company’s settlement with the DOJ comes after a decade of solicitations For anyone …
- Cyber SecurityData Marketing
Justin Dolly of Sauce Labs: Five Things Every Business Needs To Know About Storing and Protecting Their Customers’ Information
by Jason Remillard 2 mins read…If you don’t need it, don’t keep it anymore. We said earlier that just because you …
- Data Marketing
How Data Governance Can Improve Corporate Performance
by Heine Krog Iversen 2 mins readCompanies run on data. As data is truly a valued asset for an organization, it needs …
and its application in Thomas Piketty’s book on “Capital and Ideology” The discipline of data science …
- Data Marketing
What’s The Impact Of Data Privacy Regulation On Loyalty Marketing?
by Bill Hanifinby Bill Hanifin 2 mins readThe acronyms for the latest data privacy regulations have become part of the marketer’s lexicon. “How …
- Data Marketing
Automation and its impact on Predictive Analytics – Creating the Analytical File (Part 2)
by adminby admin 2 mins readIn my last article, I discussed the increasing impact of automation on business and the displacement …
- AIData Marketing
Artificial Intelligence, Automation, and Predictive Analytics (Part 1)
by Richard Boire 2 mins readArtificial intelligence seems to be the latest term which is capturing the not only the predictive …
