Elevate is seeking an ambitious marketing and communications professional who is eager to prove their talent, take the company’s brand and thought leadership to the next level, and drive the growth of several new strategic initiatives.
The successful candidate will have proven experience and successes in startup/scale-up organizations and be a strong and strategic leader. They will set strategies, lead a high-performing team, cut through complexities, ensure synergies across teams and with stakeholders, and deliver measurable business results for the company.
CONTEXT
Elevate’s mission is to unite Canada’s innovators to solve society’s greatest challenges. Having launched in 2017 and scaled an annual tech and innovation festival, we are now set to launch several new strategic initiatives with ambitious plans. The Marketing and Communications team manages Elevate’s brand, builds community, and supports sponsor stewardship/acquisition and recruitment for various programs.
KEY RESPONSIBILITIES
The Director of Marketing & Communications provides strategic direction, priority setting and leadership for the planning, development, management, and execution of marketing and communications strategies and tactics across Elevate. This person will be responsible for managing a team to successfully execute across several strategic initiatives.
Thought Leadership
- Position Elevate as a leader in tech, innovation and sustainability through its spokespeople and creation of insightful, impactful content.
- Establish an editorial strategy, direction, process, and calendar (incl. setting themes/topics, story-finding, interviewing).
- Produce impact/success stories across Elevate’s programs establishing a consistent and cohesive narrative
Performance Marketing…
