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As artificial intelligence becomes a routine part of work at advertising agencies, the industry appears to be shedding younger workers.
Figures from the U.S. Census Bureau and the Bureau of Labor Statistics show employees aged 20-24 occupied 6.5% of all jobs in advertising, public relations, and other related services last year, the lowest since 2020.
In 2019, just prior to the Covid-19 pandemic, the same demographic represented 10.5% of the advertising industry. Since 2022, however, the share of younger workers, including recent college graduates, has declined.
