Industry Leadership in Action
100% volunteer, the Response Marketing Association Board of Directors is made up of practicing industry professionals from all disciplines of response marketing (Email, Direct Mail, Social Media, Search, DRTV, Strategy, etc). They contribute a significant amount of time giving back to the industry in order to make a difference to other marketers. All revenues generated by the RMA are re-invested in programs of value to the community.
With no paid staff, our Board members and volunteers do the heavy lifting. For more than 60 years we have been the voice of the direct response marketing community, helping professional marketers be even better marketers.