Brand vs Lead Gen: A Balanced Approach

Good marketers see their customers as the very source of their brand’s existence. Others see them as someone to send emails to, to re-market to and to stalk them around the internet using fancy new technologies. Customer loyalty is a direct function of the relationship you have with your customer and how they feel about your brand. Join Graham Robertson, Founder of Beloved Brands and Derek Lackey, Chairman of the Response Marketing Association as they discuss the core of marketing and your current relationship with the customer.

Who should attend:

Senior marketers who wish to get back to the fundamentals

Middle Managers who need more time to THINK

All Marketers who want to understand WHY they do what they do

Sr Business Mangers who know that marketing drives their business