Deception by Design – Part 2 Costs and Benefits of Ethical Marketing

Join our President Lorne Solway, and Derek Lackey, Chairman, Response Marketing Association as they address the elephant in the room: intentional deceptive practices that have become “acceptable” to Digital Marketers.

In this second session in the series of 3 webinars they will review and summarize Part 1 and get more specific about online dark patterns and call out specific actions, exploring how that impacts the consumer – how that leaves them feeling about the brand. They talk about the real costs and focus on the benefits of Ethical Marketing, creating a practical balance between short and long-term interests.

Watch the recoded session of Part 1 – recorded on Sept 20, 2023

Watch Part 2 recorded Oct 4, 2023