Zero Party Data 101

Join us as Stephen Barr of Kognitiv joins us to walk us through what is meant by Zero Party Data and why it is important. Zero-party data, as Forrester defines it, is data that a customer “intentionally and proactively shares with a brand.” Contrast this with third-party data, which is data collected from external sources, often without the customer’s knowledge or explicit consent.

Kognitiv is well on down the road of working with brands to collect and optimize zero party data. Learn how you might apply this in your own situation and why the future of zero party data is bright.