Consent and The Quebec Private Sector Act

David McInerney of Syrenis and Derek Lackey, Chairman, Response Marketing Association,  openingly discuss the requirement to managing consent introduced by Bill 64. With new data protection and privacy laws being passed in many jurisdictions around the world (including Bill 64 in Quebec), organizations choosing to use personal information to personalize their marketing efforts must be able to prove consent. The challenge is: very few organizations have effective processes in place to track and record meaningful consent. Join David and Derek as they discuss the smartest and most efficient way to track, record and prove consent in today’s marketplace.

David McInerney, Syrenis, Commercial Manager

A trusted and dynamic senior Business Development executive with a proven record in creating, growing and selling complex software solutions into global markets. An inspirational team leader who consistently delivers results across the board in a highly competitive marketplace while achieving high levels of revenue growth through strong business acumen, creative thinking and excellent relationship building skills within multiple industry verticals including; retail, distribution, telco, entertainment, government, public sector, education and SMB clients. Extensive experience working within multi-channel organisations, as well as directly with partners and direct teams globally

Derek Lackey, CIPM, Response Marketing Association, Chairman

Derek is Managing Director of Newport Thomson, a data protection & privacy Trusted Advisory firm based in Toronto.  With more than 30 years of marketing and advertising experience, he is focussed on data protection & privacy and its effect on the brand. The author of CASL Compliance: A Marketer’s Guide to Email Marketing to Canadians, he looks to simplify the implementation of new data management practices within organizations.He is very active in the privacy community chairing the Guidance Committee, Canadian Advisory Council – GDPR, co-chair, IAPP Toronto Chapter – 2020/2021, committee member on ISO 31700 – Privacy by Design for Consumer Products, the CEN CENELEC JTC 13 on Cybersecurity and Data Protection and the new Standard Council of Canada’s initiative – Data Governance Standardization Collaborative (DGSC) as well as being a Committee member of the CIO Strategy Council’s Privacy – Part 1: Qualification and proficiency of privacy and access control professionals initiative.