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Changing Data Practices
September 13, 2022 @ 2:15 pm - 3:15 pm
Alison Cross, VP Marketing & Communication for Ontario SPCA will talk about the trials and tribulations of changing internal data practices in light of these new data protection laws. Listen to some of the experiences from a brand’s perspective. Some parts are easy, while others are challenging, Alison talks frankly about what it takes to implement a Privacy Management Program that serves their customers and community while complying with the new law(s)
Alison Cross
Ontario SPCA, VP Marketing & Communication
Alison Cross has been in the non profit sector for over 15 years. She specializes in marketing and communications leadership, crisis management, and digital marketing strategies. She has a passion for helping non-profits overcome their marketing and communications challenges and regularly volunteers for various non-profits in her community, providing training and consultations on social media engagement, crisis management, media relations management and strategic planning. Alison believes in the value of community engagement, and that all community members and stakeholders have the right to be informed, understand the issues that impact their themselves and their community and know the ways they can get involved.
Alison is currently the VP, Marketing & Communications with Ontario SPCA and Humane Society. She holds certificates from Schulich School of Business in Marketing and Communications Leadership and Rotman School of Business in Organizational Leadership.
Derek Lackey, CIPM
Chairman, Response Marketing Association
Derek is Managing Director of Newport Thomson, a data protection & privacy Trusted Advisory firm based in Toronto. With more than 30 years of marketing and advertising experience, he is focussed on data protection & privacy and its effect on the brand. The author of CASL Compliance: A Marketer’s Guide to Email Marketing to Canadians, he looks to simplify the implementation of new data management practices within organizations.
He is very active in the privacy community chairing the Guidance Committee, Canadian Advisory Council – GDPR, co-chair, IAPP Toronto Chapter – 2020/2021, committee member on ISO 31700 – Privacy by Design for Consumer Products, the CEN CENELEC JTC 13 on Cybersecurity and Data Protection and the new Standard Council of Canada’s initiative – Data Governance Standardization Collaborative (DGSC) as well as being a Committee member of the CIO Strategy Council’s Privacy – Part 1: Qualification and proficiency of privacy and access control professionals initiative.
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