The all-new marketer’s playbook for delivering performance and privacy

One way to prepare your business for what’s next is to invest in data and insights. But shifts in consumer expectations challenge you to find safer ways to show people ads and measure campaigns.

We’ve updated our privacy and performance playbook with the latest Google ads and measurement solutions to help you get ready for these privacy shifts and drive strong performance.

We’ve also included case studies, showcasing how companies have used these solutions to accelerate their growth.

In this playbook, you’ll learn how to:

1. Build direct relationships with your customers. PepsiCo was able to improve ROI up to 3X by building direct customer relationships.
2. Ensure your measurement remains accurate and actionable. Asos, a U.K.-based retailer, observed 31% more conversions by using first-party data to measure campaigns more accurately.
3. Drive performance by keeping your ads relevant. Rituals, a bath and body retail company, was able to increase conversions 85% by surfacing powerful insights from its first-party data to find more valuable customers.