Do you know how content marketing works? If you do, great!
And if you don’t know all that much, you’ve come to the right place?
By going through our content marketing statistics for Canada and further afield, you’ll become aware of the tremendous content marketing value.
To begin with:
Content marketing is one aspect of the immense field of digital marketing. Other digital marketing parts are SEO, paid advertising, email marketing, lead generation, and so on.
Specifically, content marketing requires the creation of content and an understanding of the other digital marketing fields.
Now:
Content marketing has been booming in recent years, and content marketing specialists are in high demand. And yes, the old saying that “content is king” still holds.
So, if you’re wondering what the exact numbers are, why don’t you go ahead and take a look at the digital marketing stats that we have gathered for you?
Let’s dive right in.
Amazing Content Marketing Statistics for 2021 (Editor’s Choice)
- 56% of content marketing job ads in Canada in 2019 required social media skills from potential candidates.
- 94% of B2C content marketers in North America used social media as part of their marketing strategies in 2019.
- Google holds 91% of the search engine market in Canada.
- The top digital marketing strategies in Canada in 2018 were content marketing (55%), online display ads (47%), and sponsored social marketing (48%).
- 81% of Canadians are willing to spend more on brands they trust.
- The number one tool that content marketers use is analytics (87%).
- About 93% of marketers think that interactive content is effective.
Types of Content Marketing: B2C and B2B Statistics
1. Around 60% of B2C marketers used some sort of content marketing strategy in 2019.
(Source: Content Marketing Institute)
B2C content marketing statistics show us that businesses are doing it the right way. Companies have seen the importance of content marketing and are successfully using it to create brand awareness, build trust and credibility, educate their audience, and generate leads.
What’s more:
Three out of four B2C marketers reported that they are much more successful after investing in their content marketing strategies. However, if they want to be even more successful in the future, they need to focus on building a loyal and subscribed audience.
2. Up to 91% of B2B marketers used content marketing to reach their audience in 2019.
(Source: Content Marketing Institute)
According to the Content Marketing Institute survey results, the vast majority of marketers use a content marketing strategy to market a product or service to their target audience.
Out of those marketers who still weren’t using content marketing in their strategy, about 54% were planning to start investing in content marketing in the upcoming 12 months.
Additionally, about 4% had content marketing in the past. They had decided to stop, though, and 43% of the marketers had no plans to start content marketing.
3. Useful and quality content creation contributes to 78% of B2B marketers’ content marketing success.
(Source: Content Marketing Institute)
Other leading strategies are strategy development and adjustment (72%), content distribution through better targeting (50%), putting content marketing as a priority above the other categories of digital marketing (49%), and spending more time on content marketing (46%).
4. The top reason why B2B marketers don’t develop a content marketing strategy is a small team – 67%.
(Source: Content Marketing Institute)
Additionally, about 44% of marketers don’t have plans to develop a content marketing strategy in the upcoming 12 months because of the lack of time. The other reasons are that marketers thought such an approach was not significant (11%) or not needed (4%).
5. Only 43% of B2B marketers have a content marketing strategy.
(Source: Elise Dopson)
According to the latest B2B content marketing statistics, only less than half of B2B marketers have a documented strategy. 34% have some kind of approach, but it’s not registered, and 21% are working without a strategy and publish their content when they want.
6. Around 49% of businesses outsource their content marketing.
(Source: Elise Dopson)
According to the latest content marketing statistics, many companies choose to outsource their content marketing because it saves them time and resources.
The thing is:
By outsourcing, they can choose from a wide range of talent to make their content. This is an excellent way for companies to hire an expert without paying the additional costs of employing someone, such as benefits, pension, and health insurance.
7. Blogging generates 3X more leads than traditional ads.
(Source: Story Chief)
Blogging and content marketing is an effective strategy, which will bring better results than ads. Publishing 16 blog posts a month can get businesses an eye-watering 126% increase in traffic.
It gets better:
Blogging is perfect for SEO, and lead generation statistics show that it’s 4X more likely to bring organic traffic to the website. It’s also very affordable and more manageable than other types of content like webinars or videos.
8. 94% of B2C content marketers in North America used social media as part of their marketing strategies in 2019.
(Source: Statista)
According to the statistics on content marketing in Canada and the US, businesses and brands use social media networks as their primary strategy. It includes tweets, stories, and posts.
Around 80% of B2C marketers use short articles and blogs to gain more leads. With 74%, an email newsletter is another successful strategy for content marketing in Canada.
The Importance of Marketing Statistics & Online Content Marketing
9. The number one tool that marketers use in their content marketing is analytics (87%).
(Source: Content Marketing Institute)
Except for the analytics tool, the other devices that marketers use in their content marketing strategies most frequently are email marketing technology (70%), CMS (63%), marketing automation software (55%), and webinars and online presentation platforms (43%).
10. About 93% of marketers think interactive content is effective.
(Source: OptinMonster)
However, the reality is that not every marketer uses interactive content. 88% of marketers plan to make 10% to 30% of their content more interactive in 2021.
Some of the interactive content that most marketers create are quizzes and contests. According to the latest interactive content marketing stats, these two interactive content forms are the most engaging.
