Everyone is crazy about link building and outreach these days, and for good reason too! Do it right and it’ll have a huge impact on your business. You increase your website traffic, improve your SEO, and increase your brand awareness. Moreover, you widen your network in your niche and develop long-term business relationships.
It’s a great strategy no matter how you look at it. Plus, higher popularity will get your brand better credibility and reputation.
Specialists make link building and email outreach seem like magic. But with enough research and planning, it’s quite straightforward.
However, before you start using it, it’s crucial to set proper expectations. It’s easy to get discouraged if you don’t know what you’re getting yourself into.
With that in mind, we made a quick list with the useful tips we’ll talk about:
- How many emails do you need to send?
- What kinds of replies should you expect?
- What is a good open/response rate?
So, let’s get started!
Email outreach is a numbers game
Like any other marketing campaign, outreach is very much a numbers game.
That’s why you shouldn’t get discouraged if you happen to get 0 replies out of 10 emails you’ve sent.
Remember that it’s not necessarily your fault.
Most of the time, even if people see an email they’re interested in, chances are they are so busy they forget to reply. And this is where the art of following up comes into play.
In general, the more people you reach out to, the higher the chances you get a response from them.
However, you should always check your time investment and see if all this is worth it.
If, by any means, you feel that manually searching for leads becomes a pain point, then it’s time to rethink your strategy.
Look into software or tech that can help you simplify this process and make it more efficient.
Time is money, so why not save both?
What’s the difference between ordinary and extraordinary?
Putting in a little “extra”, of course!
When you don’t know what you’re doing, it may be tempting to use an email template for your outreach pitches.
If you think no one will spot your template and decide to send it anyway, you might have an unpleasant surprise.
Because it’s very noticeable.
The truth is that many outreach emails have a similar format (more or less), so using them might get you bad results.
“Hope your week is going well. I wanted to get in touch because…”
“I really loved your article”
Not everyone wants the same thing, so why offer them a copy-pasted pitch in the first place?
Strive to wow your recipients with a unique and personalized email that will show you have put some effort into your email and have something valuable to offer.
Choose your tribe wisely
Impressing and pleasing everyone is impossible…
